The most recent industry I worked in was Events, so I will focus on how live video can be a beneficial component in that space. An Event, or Conference, is something that offers a live product. You need to be there to engage with it. Live Video has the ability to take that product, and broadcast it to a wider audience. A wider audience means more people talkig about your brand, and associating that brand with a particular topic or industry.
An example of this might be an Investment Management conference I once worked on, where Sir Bob Geldof was speaking about Investment Opportunities in Africa. Let’s quickly break this down. Here we have a keynote speaker who is a global celebrity, speaking about an issue that has potential to boost the African economies. This is appealing to a wide audience, and yet there were only around 800 people (capacity for this particular event). There are some pretty big elements here that are conducive to a bigger audience, and a greater discussion beyond, but also including, those 800 people in the room.
In this example, a live broadcast would reach beyond the 800 people in the room, and spark discussions online. A wider Investment Community around the world can get involved, the fact it is Bob Geldof peaks at peoples interest, there is a huge scope for engagement. The winner here? The brand. Your brand is facilitating this discussion. It's content you cannot get anywhere else, and you are the sole source.
This is just once example, within one scenario, of how Live Video can quickly take your product to a wider audience. There is huge potential, both on an engagement level, and on a commercial one, and it is relatively inexpensive.
We are in the infancy of Live Video, but with Periscope and Meerkat now dominating all those Social Media scented discussions out there at the moment, we are certain to see some exciting uses of the technology amongst brands out there, but with that, a lot of noise as well.
What are you thoughts on Live Video, how can it benefit your business?