Is the iWatch really going to take off? Is there enough enthusiasm out there for people to vacate the established Rolex/Casio real estate on their wrists, by replacing it with an Apple product? It is indeed a big ask.
WHAT IS THE IWATCH REPLACING?
The humble wristwatch is one of the oldest technologies out there. It is an exquisite piece of machinery, with incredible engineering and intricate mechanics, all with the sole purpose of making you punctual. It is indeed a work of art, but it goes further.
Wearing a watch is a stylistic part of someone’s image. Be it a Rolex, a Tag Heuer, a Tissot, or even a Swatch Watch, it is a choice an individual makes, indicative of ones style and character. It is not only there for providing the time; it’s a piece of clothing, an item of jewelry, a statement.
THE NEW TREND THIS PROMOTES
Suddenly technology is no long hidden in your pocket or briefcase, it is part of your look. The newest technologies being pitched are the wearable ones, with the long heralded Google Glass trying to find an inroad, and a variety of GPS and Heart-Rate fitness devices already established, all of which the iWatch is trying to emulate.
Do people really want technology sitting on themselves? Is it stylistic and fashionable enough for you to replace your finely crafted Swiss Time Piece with, all in the name of reading emails through heavy squinting? We have already seen Google Glass struggling to gain traction, on although that is a whole new level of intrusion for one's image, does the iWatch really add enough value to be on your wrist?
Apple have been pioneers with many things, including Computing, iPods, iPhones and Tablets. Suddenly, they are following in the footsteps of other companies, chasing rather than leading.
The iWatch is priced high, and not a necessity. We all have a smartphone, many of us have a tablet, and quite simply, there are cheaper comparable wearables out there already.
What’s your take on the iWatch, can you see it getting any traction? Will it be selling like hot cakes at every Apple store around the world? Or are we happy to keep technology in our pockets, which, like the wrist watch, are at arms reach away!