Twitter made a big change this week with Retweets, which hoists authenticity as the King of Twitter! There are two distinct changes here to be aware of.
1) Retweeting a Tweet, with the addition of your own comment, embeds the original post within your tweet, meaning the original author gets exposure, and is clickable then and there.
2) You can now add comments on a Retweet from Twitter's native web platform.
Why is this big news? It gives authenticity to the original tweet, and cuts down (although not 100%) on other uses passing that content off as their own. It also keeps tweets interactive, meaning within that tweet, you can link through to the author in one click.
While this is a Twitter change, and not necessarily in place for other clients such as Hootsuite, Buffer or any other Social Media management programs, it is a step in the right direction, and makes for a cleaner look and feel to Twitter.
Thumbs up from us!